Celebrating a Year at Our New Wimbledon Showroom: A Milestone in SDS London’s Journey
SDS London Ltd, a leader in architectural ironmongery and hardware solutions, is thrilled to mark one year since moving into our spacious Wimbledon Showroom—a significant milestone in our company’s storied history.
For over 40 years, our Northcote Road Showroom was more than just a store; it was a central pillar of the SDS London identity. It’s where our customers found inspiration, high-quality architectural hardware, and expert guidance. As we celebrate this new chapter, we reflect on the invaluable legacy of Northcote Road and look forward to what lies ahead at Wimbledon.
Our decision to consolidate operations at Wimbledon stems from a commitment to continuous improvement. Now housing our showroom, warehouse, and offices under one roof, this move empowers us to serve our customers even better, offering greater efficiency, an expanded range of products, and a more seamless experience. The Wimbledon Showroom stands as a symbol of SDS London’s dedication to providing excellence and a beacon for our future growth.
Reflecting on his own journey, Sales Director Simon Ayers shared, "We are immensely proud of our journey, from our humble beginnings to where we stand today. The relocation to our Wimbledon Showroom is a testament to our commitment to innovation and growth. This move is about embracing the future while honouring our rich heritage."
Simon’s career embodies the ethos of SDS London. Having started behind the counter nearly three decades ago, his rise to Sales Director underscores our dedication to fostering talent and providing opportunities for growth. His story is just one of many at SDS London, as our Northcote Road location has been a launchpad for talented individuals who have shaped our company’s trajectory. Some remain integral members of our team, while others have brought their skills to new ventures within the industry.
Today, we bid a fond farewell to our Northcote Road Showroom, now officially recognized as the oldest shop on the street—a landmark representing our deep-rooted commitment to quality, community, and customer service. Though we leave behind those iconic walls, we carry forward the values that have defined us and a sense of pride for the history we’ve created together.
As we celebrate a successful first year at Wimbledon, we invite you to continue the journey with us. Keep up to date with our latest news and innovations by following our social channels, and join us as we forge new pathways in architectural ironmongery and hardware solutions.
Thank you to all our loyal customers and partners for your support. Here’s to the future—filled with promise, growth, and continued excellence!
